In category after category, women are instigators-
in-chief of most consumer purchases. To wit:
85% of all brand purchases are made by women
Home and Garden:
Home Furnishings: 94%
DIY Projects: 80%
Real Estate:
New Home Purchases: 91%
Automotive:
Directly responsible for new car purchases: 45 to 50%
Directly influence new vehicle purchases: 80%
Take their own vehicles to the dealership or shop
for repairs: 65%
Purchase of all light trucks and SUVs: 45%
Business:
New businesses started by woman: 70%
Finance:
Choice made in new bank accounts: 89%
Total Stock Ownership: 47%
All first time buyers of financial products: 35%
Travel and Leisure:
Vacations: 92%
Health and Nutrition:
Healthcare: 80%
OTC Pharmaceuticals: 93%
Food: 93%
Consumer Electronics:
All consumer electronic purchases: 51%
Personal Computers: 66%
To recieve more information on advertising or to request a media kit, please contact:
Matthew Kolk : mattkolk@me.com : 203.820.1092
Shelley McCormick : shelley_mccormick@yahoo.com : 203.545.7091